Determining the value of the company and negotiating the purchase price advantageously – these are the two tasks you need to master. This applies to both cases: if you want to buy a company and likewise if you have a company and you want to sell it in whole or in part. A common case is that an entrepreneur gives a share in his company to an investor. How much is a company share worth then?
As a buyer, you must avoid an inflated purchase price, and furthermore, you should aim for a low purchase price that is as far below the market value as possible. As trivial as this sounds, it is difficult to implement in practice.
If you are on the seller’s side, then you need to know the argumentation methods of the other side.