Project description
A Munich entrepreneur couple had set up an e-commerce B2B business with cosmetic care products. They now wanted to target the customer group of beauty salons and retailers. This required investments of 300,000 EUR in stock, an inventory management system and in marketing.
Their small local bank did not want to accompany this major development step and in order to switch to a larger bank, a meaningful business plan had become necessary.
We created this business plan and explained the entire business system from the Italian suppliers to the warehouse in Munich to the customers in the entire German-speaking area.
We presented the products, outlined the prices and margins and designed the marketing strategy. This business plan led to the desired financing, which made the expansion possible.
What banks look at in a cosmetics wholesale business plan
A cosmetics wholesaler is assessed on its assortment, suppliers and customers. The plan should explain which brands or product groups are sold, the exclusivity of supply contracts and the target customers such as drugstores, salons or online retailers.
Margins, minimum order quantities, payment terms and stock turnover determine the financing need. Product regulation, labelling and storage requirements should be covered, as should the risk of expired or slow-moving items.
A monthly liquidity forecast that shows stock build-up and the delay between purchase and customer payment shows how much working capital the bank is asked to provide.
